How to Run a Successful Low Budget Google Ads Campaign

A Google Ads campaign is a marketing tool that allows you to promote your business and reach potential customers.

In this guide, we will give you a step-by-step process on how to run a successful low budget Google Ads campaign.

Set Your Maximum Daily Budget and Project Results

Setting a budget for your ads is an important part of the process. You should set the maximum amount you are willing to spend on your ads every day, as well as how much you are willing to spend in total. This will help you determine what type of campaign will work best for your business and how much time it will take to reach your desired results.

Once you have set these parameters, it’s time to create a campaign!

Start With a Specific Single Keyword

The importance of using a specific keyword in your Google Ads campaign cannot be emphasized enough. You need to know what your target audience is searching for and you need to use that keyword in your ads.

Start With a Specific Single Keyword is the best option at the beginning. Picking the right keywords is a critical task that’s where an AdWords agency in Melbourne comes in handy.

Utilise ECPC Bidding

ECPC bidding is a bidding strategy that allows advertisers to bid on either the number of clicks or impressions. This method is used to increase the conversion rate of your ads.

In order to use ECPC bidding, you need to have a Google AdWords account and an ECPM calculator.

Google Ads Campaign
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Create a Strong Landing Page That Converts

A strong landing page is one that has a clear call to action, is easy to read and has a high click-through rate. This article will share some best practices for creating a strong landing page.

The key to creating a strong landing page is to focus on the conversion aspect of it. You want people who visit your website to take action and sign up for your email list or buy something from you.

A landing page is the first page that a visitor sees when they visit your website. It’s a way for you to get the user to take the next step in their journey with you.

Target a Smaller Geographic Area

With the help of Google Ads, businesses can target a smaller geographic area.

As businesses grow and expand their audience, they are required to expand their advertising campaigns. However, this is not always possible because of the increased competition in the market. This is where targeting a smaller geographic area comes into play.

Targeting a smaller geographic area allows companies to better focus on their customers and increase ROI from their ads campaigns.

Use Negative Keywords for Google Ads Campaign

Negative keywords are used to prevent your ads from showing up on pages that are irrelevant to you. For example, if you’re selling shoes, then the negative keyword “shoes” would prevent your ads from showing up on pages that don’t have anything to do with shoes.

Negative keywords can be fairly basic or quite complex. You can use them across a variety of ad platforms, but they are especially useful when using Google Ads.

This is because Google Ads uses an algorithm to determine which keywords will show your ad and which ones won’t. This is why it’s important to keep in mind what the negative keyword should be for each of your campaigns.

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